PHARMACEUTICAL GERIATRICS IS A NEW SCIENTIFIC AREA

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DOI: https://doi.org/None
Issue: 
2
Year: 
2017

Professor S.A. Krivosheev, PhD; N.B. Lopatina, PhD; O.V. Pashanova, PhD I.M. Sechenov First Moscow State Medical University; 8, Trubetskaya St., Build 2, Moscow 119991, Russian Federation

The paper provides evidence for the urgency of development of pharmaceutical geriatrics, a new scientific area. During an economic recession, a reduction in the income of some populations, a group of consumers, such as the elderly, may promote the stable functioning of a pharmacy. To maintain active ageing and participation in labor activities, it is necessary to preserve good health, which requires modern methods not only to treat diseases, but also to prevent ageing. The innovative project «The Third Age» has become a practical platform for implementing and testing the methods to treat and care for elderly and senior people.
Keywords: 
pharmaceutical market
consumer behavior
elderly patients
prevention of aging
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