PHARMACEUTCAL CARE TO PATIENTS WITH MIGRAINE AND TENSION HEADACHE: CONSUMER VALUE CONTROL

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DOI: https://doi.org/None
Issue: 
7
Year: 
2015

Professor G.T. Glembotskaya, PhD; O.V. Kozub I.M. Sechenov First Moscow State Medical University; 8, Trubetskaya St., Build. 2, Moscow 119991

To ensure consumer satisfaction with pharmaceutical care quality is one of the ways to attract and keep pharmacy customers. Based on a sociological survey of patients who had complaints of headache and were customers of drugstores in Moscow and its Region, the investigators identified criteria for a patient’s assessment of pharmaceutical care, simulated a process how consumer values affected the improvement of pharmaceutical care quality, and created a conceptual model of consumer value control. The use of this control model in the practical activities of a pharmaceutical facility will be able to improve a systems analysis of patient perception to identify consumer segments and to apply cost-beneficial behavior modifications for specialists from pharmaceutical companies.
Keywords: 
headache
pharmaceutical care
consumer value
control model
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